About Racership

The only platform of its kind.

Racership is the first app built to change how racers, brands and mentors connect in motorsports, and to set a new standard for how the business of sponsorship is managed.

What was missing

No central hub. So growth stalled.

Racers

Struggle to find sponsors and don't know what brands are looking for.

Brands

Lack a clear, low-risk way to find and invest in the right racers.

Mentorship

Is often out of reach for the families doing this on their own.

Racership unites racers, families, mentors and brands with purpose, fueling the future of racing.

Where we are now

Built in the pits. Live on the grid.

Dec 2025
Pre-launch. Our first racers, families and brand partners join and help shape the app.
Mar 2026
Public launch on the App Store and Google Play. SimpleTire signs on as our first brand member.
2026
The Racership Score. Every racer gets a 0–100 sponsor-ready score, and brand members get Racer Score reports included through Dec 31, 2026.
2026
Partners across the sport, including the NASCAR Youth Series and Init Esports for sim racing.
Now
Building region by region, starting in Colorado, plus Racer Rooms in Racership Academy and The Racership Debrief, sent twice a month.
Heidi Bandisch, Founder and CEO of Racership
Heidi Bandisch
Founder & CEO
Why I built Racership

You don't have to be a racer to be part of this.

With nearly 20 years in the racing industry, I began my career under the mentorship of many racing professionals whose brilliance and tenacity shaped my path. I've worked in race and trade show event production, motorsports publishing, marketing, sales and across the business side of racing.

Without the mentors and connections I found, I wouldn't be where I am today, and Racership wouldn't exist. Racership gives the next generation the tools I wish I had.

Strong, purposeful community isn't just helpful, it's essential. Racership is here to inspire, equip and advance.

What people are saying

Built for the unseen.

“Racership has been a huge help for me. It's given me a platform to connect with people in the racing industry that I likely never would have met otherwise.”
Haidyn Hansen
“Those relationships have led to opportunities like our partnership with SimpleTire. The partnerships are incredible, but the people are what keep us here.”
Jessica Leavitt, Cara Madison Racing
“Racership is making contacts for me and offering scholarship opportunities that my team has never had before.”
Jim Howe, Jim Howe Motorsports

Join the community.

Racers, families, brands, mentors and fans. There's a place on the grid for you.