It is the only one of it’s kind

RACERSHIP is the first matchmaking platform and app built revolutionizing how racers, sponsors, and mentors connect in the motorsports industry. we are setting a new standard in how the business of sponsorship is managed.

RACERSHIP solves what’s been missing in motorsports. Racers struggle to find sponsorships, brands lack a clear process to invest, and mentorship is often out of reach. With no central hub connecting all sides, growth stalls. RACERSHIP unites racers, mentors, and brands with purpose—fueling the future of racing.

With nearly 20 years in the racing industry, I began my career under the mentorship of numerous racing professionals, whose brilliance and tenacity shaped my path. I’ve worked in race and trade show event production, motorsports publishing, marketing, sales, and across the business side of racing, building relationships with racers, industry experts, and brands. Along the way, I’ve learned firsthand how critical community is to growth—both personally and professionally—and without the mentors and connections I found, I wouldn’t be where I am today, and RACERSHIP wouldn’t exist. My journey has fueled an obsession with learning every angle of the performance and racing industry, creating opportunities, preserving the culture of racing, and now launching RACERSHIP to give the next generation the tools I wish I had. You don’t have to be a racer to be part of this community—you just need the passion to keep it thriving and the audacity to never give up. Strong, purposeful community isn’t just helpful—it’s essential. It’s the foundation for developing the best racers, talent, partnerships, and everything the sport needs to prosper. RACERSHIP is here to inspire, equip, and advance.

BUILT FOR THE UNSEEN

BUILT FOR THE UNSEEN

What People Are Saying

  • Absolutely! Racership has been a huge help for me. It's given me a platform to connect with people in the racing industry that I likely never would have met otherwise, and it's helped me grow my exposure while opening the door to new sponsorship opportunities. I also really appreciate being part of a community where racers can support each other through the challenges of finding partners and growing their careers.

    — Haidyn Hansen

  • Racership has helped us continue to expand our driver and team visibility to a new and invested group of mentors and potential partners. Every little bit of additional networking we can do helps both Maclan and our team grow and develop new relationships, beyond just trying to seek out traditional "sponsorship" — which is truly where the value of Racership is realized.

    — Matt, MBMC Racing

  • Racership has truly benefited us in so many ways! From connecting and creating new friendships with other drivers across the country, to giving us a path to partnerships we may never have had the opportunity for before joining Racership — we are forever grateful for what Racership is doing for the racing community, and are excited to watch them grow!

    — Chelsea Whalen, Mackenzie Whalen Racing

  • We honestly had no idea what we were getting involved with when we joined Racership. We just hoped to meet people who understood this journey. What we found was a community that celebrates each other's wins, shares opportunities, and opens doors that would've been difficult to find on our own. Today, we have people we can text, ask questions, celebrate with, and lean on — including Heidi, whose authenticity and willingness to simply be real has meant more than she probably realizes. Those relationships have led to opportunities like our partnership with SimpleTire, but more importantly, they've reminded us that motorsports doesn't have to be a solo journey. The partnerships are incredible, but the people are what keep us here.

    Jessica Leavitt, Cara Madison Racing

  • Every driver struggles with sponsorship and networking, so I signed up for Racership because its aim is to help connect more people in motorsports. Soon after launching, Racership has already delivered on this promise — I gained a tire sponsor by using the app. I highly recommend Racership to any motorsports professional!

    Nicole Hecker, Hecker Racing

  • When you're chasing a dream in motorsports, it's easy to feel like you're doing it alone. That's one of the reasons I believe so strongly in what Heidi is building with Racership. Heidi's passion is genuine, and that's something you recognize almost immediately. Her enthusiasm is contagious, but more importantly, she truly cares about helping racers, teams, and sponsors build meaningful relationships. In today's world, authentic people are hard to find, and Heidi is one of them. Throughout my racing career, I've had very few mentors. Most of what I've learned came through trial and error — setbacks, victories, and years of figuring things out on my own. One of the biggest lessons I've learned is that I've never earned a sponsorship by simply sending out emails or proposals. Every meaningful partnership I've had began because someone believed in what I was doing and reached out to me. Racership isn't just another platform. It's building a community — making motorsports feel a little less lonely, creating opportunities that might never have existed otherwise, and reminding racers that they don't have to chase their dreams alone. I'm proud to support Heidi, Racership, and the future they're helping build for our sport.

    Jeremy Lowder, @BAD_ZL1_LE

  • Racership provided a platform to connect with a major American brand, which led to Miles's first funding partnership — and we are beyond excited to nurture and grow it.

    Sam Brownfield, Miles Brownfield Racing

  • When Racership was first opening up, I was racing every other weekend and it was helping out a lot — I got more followers, likes, comments, and views. It's been a crazy couple of months since my last race, but as far as Racership, I have seen much help and I am truly grateful for this platform and the future growth of this program!

    Alyssa Witten, Witten Racing

  • Motorsports is one of the toughest industries when it comes to finding partners and sponsors. There are thousands of talented drivers with impressive resumes, countless wins, and multiple championships, so it can be difficult to stand out from the crowd. While we haven't landed any direct opportunities through Racership yet, we understand that platforms like this take time to build momentum, and we're excited to be part of it from the ground up. We appreciate the vision behind what you're creating, and believe Racership has the potential to become a valuable resource for racers, teams, and industry partners — an avenue that helps teams like ours connect with the right partners and showcase what makes us unique in a very competitive sport. Racership doesn't need to be another platform to post wins and race-day stats — it should be a platform for a potential sponsor to find the "right" driver for their brand.

    Cole Talon, Talon Motorsports

  • When I first started using the app, I ran into a few issues, but the support team was outstanding and resolved everything quickly. I'm currently working to make my profile stronger and learning how to navigate the platform and all it has to offer. Overall, I'm beyond excited to be part of this racing community where we can support one another, gain valuable knowledge and training, and help each other reach the next level in our racing careers.

    Paris Hoffman, Paris Hoffman Racing

  • Sponsorships and making connections gets tougher as you go down the racing ladder. As a regional go-kart team, finding sponsors and making those important contacts that might lead to sponsorships is especially hard. But being on Racership has shown me I'm not the only one in this boat. Plus, Racership is making contacts for me and offering scholarship opportunities that my team has never had before. I can't wait to see what Racership will offer my team in the coming weeks and months.

    Jim Howe, Jim Howe Motorsports

  • At this time it's just been connecting but with people we mostly already know, and making this racing/sponsorship grind feel less lonely. We are a small family team with my sister and I trying to race as much as we can — Mom and Dad work 9-5's. We have a few small sponsors, our social pages outside of Racership have a large following, and we are actively trying to do more on Racership as well.

    Ed Singleton, Singleton Racing