FOR IMMEDIATE RELEASE
Racership and Taylor Ferns' Ferns & Co. Announce Strategic Partnership to Launch Premier Motorsport Career Development System
Denver, CO — June 15, 2026 — Racership, LLC, a leading motorsport technology and networking platform, and Ferns & Co., LLC, an elite motorsport strategic consulting firm led by professional open-wheel racecar driver, team owner, Taylor Ferns, today jointly announced a definitive strategic collaboration agreement. This powerhouse partnership unites Racership’s digital community infrastructure with Ferns & Co.’s specialized commercial branding and career advancement expertise to establish the definitive professional development ecosystem for the motorsport industry.
The multi-tiered collaboration responds directly to the growing demand for structured business education, partnership cultivation, and mentorship within global racing leagues. Moving forward, the joint initiative will deliver four main pillars of commercial and community support:
Motorsports-Focused Educational Programming: Interactive virtual workshops, career development curricula, and educational content libraries.
The "Racer Room" Mentorship Series: Specialized, live coaching and strategic advisory sessions co-hosted by Taylor Ferns and Racership.
The "Taylor’s Toolbox" Resource Center: A proprietary hub providing participants with commercial branding templates, sponsorship education, and business planning resources.
Industry Introductions & In-Person Events: High-value trade show activations, community meetups, and dedicated trade show-related programming to maximize networking power.
"We are incredibly proud to combine our strengths with Taylor Ferns and Ferns & Co.," said Heidi Banisch, Founder of Racership. "This partnership represents a mutual alignment of vision. By merging our digital technology platform and community infrastructure with Taylor's elite legal, business, and branding strategy, we are doubling our networking capability overnight. This collaboration creates a single, dedicated motorsport support hub designed to help racers and teams turn talent into commercial success."
"Establishing Ferns & Co. was about creating long-term growth frameworks and meaningful professional connections across this sport," said Taylor Ferns, Founder and Managing Member of Ferns & Co.. "Aligning with Racership amplifies that exact mission for both of our organizations. Together, we are providing the strategic architecture, mentorship, and digital tools necessary to guide industry professionals from grassroots development straight through to major commercial partnerships."
Member registration, educational workshop calendars, and application access for the "Racer Room" mentorship series will be announced soon.
To secure your placement or to learn more about upcoming programming provide your contact information here: https://forms.gle/frX64mqQhDxoGRhx5
About Racership, LLC:
Racership is a new, cutting-edge community-driven digital platform and professional network built exclusively to advance careers within the motorsport industry. The platform serves a growing global membership base of drivers, crew members, team owners, tracks, content creators, students, industry insiders, professional coaches, and corporate sponsors by streamlining career development and brand building. Through interactive community engagement tools, digital resource hubs, and strategic matchmaking features, Racership connects talent with the critical tools and industry opportunities needed to succeed on and off the track.
About Taylor Ferns and Ferns & Co., LLC:
Founded by professional racer, team owner, and law school graduate Taylor Ferns, JD, MBA, Ferns & Co. is an elite strategic consulting firm based in Indianapolis, IN. Operating at the intersection of high-performance athletics and commercial business, the firm provides business development, strategic planning, partnership cultivation, and career advancement guidance to high-profile individuals and brands nationwide.
Media Contact for Racership, LLC:
Heidi Bandisch
Founder
Racership, LLC
heidi@racership.com
720-805-5715
www.racership.com
Media Contact for Ferns & Co., LLC
Taylor Ferns
Founder and Principal
Ferns & Co.,LLC
taylor@fernsandcompany.com
586-258-8659
www.taylorferns.com