FOR IMMEDIATE RELEASE
RACERSHIP NAMES SIMPLETIRE THE EXCLUSIVE OFFICIAL TIRE PARTNER FOR THE 2026
MOTORSPORTS SEASON
June 22, 2026 DENVER, CO — Racership, LLC, the premier curated community platform designed for racer
development and industry networking, proudly announces a strategic partnership
naming SimpleTire as its Exclusive Official Tire Partner for the 2026 motorsports season. The
alliance unites SimpleTire’s industry-leading tire e-commerce infrastructure with Racership’s cuttingedge
technology platform, unique database assets, and highly engaged ecosystem of dedicated
racers, racing families, and industry professionals.
Rooted in a shared commitment to building strong relationships through a mutual passion for
motorsports, the collaboration utilizes innovative strategies and the modern technology framework
built by Racership to provide a direct, high-value pipeline for SimpleTire to cultivate brand loyalty and
discover high-potential brand advocates within a growing competition ecosystem.
"Motorsports is fundamentally built on trust, passion, and meaningful alignment," said Heidi Bandisch,
Founder and CEO of Racership. "In SimpleTire, we have secured a partner that completely shares
our vision for supporting racers at the ground level. By leveraging our modern technology and custom
digital infrastructure, we are introducing an innovative way for a major brand to connect intimately
with racing families, helping competitors unlock critical support while elevating SimpleTire's
commercial reach."
Modernizing Grassroots Corporate Partnerships
The collaboration prioritizes authentic relationship building and targeted brand exposure. SimpleTire
and Racership will launch quarterly virtual "Racer Rooms"—interactive community sessions providing
direct Q&As and technical discussions with grassroots competitors and racing families on tire-specific
content and essential product support. The partnership will also utilize Racership's strategic database
infrastructure and extensive influencer networks to identify, vet, and curate high-potential talent for
long-term brand ambassador opportunities, serving as an innovative, direct extension of SimpleTire’s
grassroots marketing footprint.
About Racership, LLC
Racership is a community-driven motorsports-exclusive networking and technology platform
dedicated to the professional development, education, and mentorship of grassroots racers and
racing families. By blending community infrastructure, data-driven profiling, and elite industry
partnerships, Racership empowers athletes to elevate their racing careers and seamlessly connect
with top-tier brands and commercial opportunities. Learn more at www.racership.com or download in
app stores. Available on both iOS and Android operating systems.
About SimpleTire
Based in Philadelphia, SimpleTire is an online tire retailer dedicated to relentlessly reinventing tire
replacement to make it "way simple, way better." The company's business model connects
independent tire distributors and 25,000+ installation partners nationwide into a seamless ecommerce
network, offering customers access to an unparalleled inventory of tires from hundreds of
brands and a comprehensive tire replacement experience. SimpleTire sells tires in all categories,
including Passenger, Light truck, Commercial, Agriculture, OTR, Industrial, ATV, Antique, and various
specialties. For more information, visit www.simpletire.com.
SimpleTire Awards & Accolades
● 2026 Newsweek Best Online Shops
● Ranked #1 Best Place to Buy Tires Online and Save Hundreds in 2025 by Car Talk
● 2025 Newsweek Best Online Shops
● 2024 Newsweek Best Online Shops
● 2023 Newsweek Best Online Shops
● 2022 Philadelphia Inquirer Top Workplaces (Midsize Companies)
● 2022 Tire Business Best Places to Work Finalist
● 2020 Tire Business Best Places to Work Winner
● 2020 Philadelphia Inquirer Top Workplaces (Small Companies)
● 2019, 2018 Inc. Magazine Fastest-Growing Companies in America
Media Contact for Racership, LLC:
Heidi Bandisch
Founder
Racership, LLC
720-805-5715
Media Contact for SimpleTire
Brooke Vogelsang
Manager, Consumer Brand Marketing
DealerTire & SimpleTire
brooke.vogelsang@simpletire.com
919-353-4634
FOR IMMEDIATE RELEASE
Racership and Taylor Ferns' Ferns & Co. Announce Strategic Partnership to Launch Premier Motorsport Career Development System
Denver, CO — June 15, 2026 — Racership, LLC, a leading motorsport technology and networking platform, and Ferns & Co., LLC, an elite motorsport strategic consulting firm led by professional open-wheel racecar driver, team owner, Taylor Ferns, today jointly announced a definitive strategic collaboration agreement. This powerhouse partnership unites Racership’s digital community infrastructure with Ferns & Co.’s specialized commercial branding and career advancement expertise to establish the definitive professional development ecosystem for the motorsport industry.
The multi-tiered collaboration responds directly to the growing demand for structured business education, partnership cultivation, and mentorship within global racing leagues. Moving forward, the joint initiative will deliver four main pillars of commercial and community support:
Motorsports-Focused Educational Programming: Interactive virtual workshops, career development curricula, and educational content libraries.
The "Racer Room" Mentorship Series: Specialized, live coaching and strategic advisory sessions co-hosted by Taylor Ferns and Racership.
The "Taylor’s Toolbox" Resource Center: A proprietary hub providing participants with commercial branding templates, sponsorship education, and business planning resources.
Industry Introductions & In-Person Events: High-value trade show activations, community meetups, and dedicated trade show-related programming to maximize networking power.
"We are incredibly proud to combine our strengths with Taylor Ferns and Ferns & Co.," said Heidi Banisch, Founder of Racership. "This partnership represents a mutual alignment of vision. By merging our digital technology platform and community infrastructure with Taylor's elite legal, business, and branding strategy, we are doubling our networking capability overnight. This collaboration creates a single, dedicated motorsport support hub designed to help racers and teams turn talent into commercial success."
"Establishing Ferns & Co. was about creating long-term growth frameworks and meaningful professional connections across this sport," said Taylor Ferns, Founder and Managing Member of Ferns & Co.. "Aligning with Racership amplifies that exact mission for both of our organizations. Together, we are providing the strategic architecture, mentorship, and digital tools necessary to guide industry professionals from grassroots development straight through to major commercial partnerships."
Member registration, educational workshop calendars, and application access for the "Racer Room" mentorship series will be announced soon.
To secure your placement or to learn more about upcoming programming provide your contact information here: https://forms.gle/frX64mqQhDxoGRhx5
About Racership, LLC:
Racership is a new, cutting-edge community-driven digital platform and professional network built exclusively to advance careers within the motorsport industry. The platform serves a growing global membership base of drivers, crew members, team owners, tracks, content creators, students, industry insiders, professional coaches, and corporate sponsors by streamlining career development and brand building. Through interactive community engagement tools, digital resource hubs, and strategic matchmaking features, Racership connects talent with the critical tools and industry opportunities needed to succeed on and off the track.
About Taylor Ferns and Ferns & Co., LLC:
Founded by professional racer, team owner, and law school graduate Taylor Ferns, JD, MBA, Ferns & Co. is an elite strategic consulting firm based in Indianapolis, IN. Operating at the intersection of high-performance athletics and commercial business, the firm provides business development, strategic planning, partnership cultivation, and career advancement guidance to high-profile individuals and brands nationwide.
Media Contact for Racership, LLC:
Heidi Bandisch
Founder
Racership, LLC
heidi@racership.com
720-805-5715
www.racership.com
Media Contact for Ferns & Co., LLC
Taylor Ferns
Founder and Principal
Ferns & Co.,LLC
taylor@fernsandcompany.com
586-258-8659
www.taylorferns.com