Racership Academy // Beneath the HelmetSeason 2027Wed // 1900 ET‹ All squadrons
RACERSHIPRACERSHIP ACADEMYACADEMY // Squadron · Callsign: Helmet · With FreeMind Therapy

Beneath the Helmet

Clinical-level mental performance work on what's really holding performance back, from the days before a race to the debrief after it.

Elle Johnson
// Pilot file

Elle Johnson

Sheri "Elle" Johnson · RSW, CHt, LCSW

Sheri "Elle" Johnson is a Psychotherapist, National Board Certified Clinical Hypnotherapist, and Mental Performance Coach. She works with clients and athletes worldwide, and is licensed in British Columbia, Ontario and Florida (RSW, LCSW, CHt) for insurance-eligible therapeutic care.

Elle's clinical background spans community mental health, psychiatry, pediatrics, surgery, emergency and intensive care. She is the founder of FreeMind Therapy, a virtual private practice operating across Canada and the US, with a team of clinicians. She is also a racing driver herself, competing in sports car club racing through the CACC in BC.

Her mental performance work in motorsport is informed by her clinical training. She uses rapid, brain-based methods to address driver fear, focus and recovery, and because she races, she understands what these demands actually feel like at speed.

// Flight plan · 2026 schedule & content focus

Four phases of a race weekend.

01

Pre-race day

The work that happens before you ever arrive.

  • How optimizing your subconscious mind can change your performance
  • Optimizing mental rehearsal and visualization
  • The difference between process goals and outcome goals
  • Managing anticipatory anxiety in the days and hours leading in
  • Subconscious over superstition: building a prep routine individualized for your own subconscious
TAKE HOMEA personalized visualization practice that incorporates the subconscious mind, a specialized induction cue, and applies to one specific piece of track you want to improve.
02

Pre-grid

The highest-pressure window in the sport, and the one most drivers never train for. Sitting still with nothing to do is when the nervous system is loudest.

  • The purpose of your fear, and why your body treats waiting as threat
  • Regulation under helmet and heat
  • What to do with intrusive thoughts and self-doubt when you can't simply distract yourself
  • How to narrow attention on command
TAKE HOMEA pre-grid reset protocol you can do in 30 seconds while strapped in.
03

In the race

Performance in the car.

  • Attention control under sensory load: radio traffic, mirrors and physical load
  • Recovering from a mistake within one lap instead of losing five
  • Fear, self-preservation and commitment: why the brain resists late braking, and how to retrain the threat response rather than white-knuckle through it
  • What flow actually is, and the conditions that make it more likely
TAKE HOMEA next-turn rapid recovery sequence.
04

Post-race

What you do after the session determines what you carry into the next one.

  • Debriefing without self-attack
  • Processing incidents and contact
  • Receiving feedback from coaches and family without absorbing it as identity
  • Separating your worth from your result sheet
TAKE HOMEYour own debrief protocol, designed to maintain or increase confidence and instantly reduce regret or shame.
// Additional missions · Standalone sessions on request
Series

Post-crash return to speed

  • What happens in the brain after an incident, and why "just get back in" doesn't cut it
  • Guided self-hypnosis
  • How to tell when professional help would be of benefit
Series

Mental performance & you

  • Q&A
  • Micro mental performance coaching sessions (live only, not available for playback)
Series

Parents & coaches

  • Communication patterns that build confidence
  • The power of word choice when speaking to a child or teen about their performance
Free until December 2026

Complimentary one-on-one rapid sessions

  • 1–2 rapid sessions per driver (one topic or issue)
  • By referral, or for drivers who attend sessions live
  • To schedule, message Elle in the Racership app
Coming soon

Pre-recorded self-hypnosis files

Topics to be announced.

// Enlistment · Academy membership

Every series. Pick your pace.

Try one

Drop-in

$49 / session
Flexible

Monthly

$37 / month
Best value

Annual

$29 / month

$349 paid once for the full year.

One membership opens every Racer Room Series, all season long.

© 2026 FreeMind. Proprietary & confidential. Shared for evaluation purposes only. Content, frameworks and materials may not be reproduced, adapted or delivered without written permission.

// Cleared for takeoff

Train what's beneath the helmet.

Join Racership Academy and work with Elle on the mental side of racing.