Powerhouse on Both Sides: Taylor Ferns x Racership
A Racership Partnership Spotlight
June 16, 2026
Every driver eventually hits the same wall: talent gets you noticed, but it doesn't get you funded. Somewhere between the podium and the paddock, results have to turn into a case — a clear, compelling reason someone should back you. That's the wall Racership and Ferns & Co. just built a bridge across.
Racership, LLC and Ferns & Co., LLC — the elite motorsport strategic consulting firm led by professional open-wheel racecar driver and team owner Taylor Ferns — have announced a definitive strategic collaboration to build what both organizations are calling the definitive professional development ecosystem for the motorsports industry.
It's a partnership built on complementary strengths. Racership brings the digital community infrastructure — the platform, the data, the network of racers, mentors, and brands already in one place. Ferns & Co. brings specialized commercial branding and career advancement expertise, forged by someone who has sat on both sides of the sponsorship table: as the driver making the pitch, and as the strategist who knows exactly what makes a pitch land.
Together, the collaboration will deliver four pillars of commercial and community support:
● Motorsports-Focused Educational Programming — interactive virtual workshops, career development curricula, and educational content libraries.
● The "Racer Room" Mentorship Series — live coaching and strategic advisory sessions co-hosted by Taylor Ferns and Racership.
● The "Taylor's Toolbox" Resource Center — a proprietary hub of commercial branding templates, sponsorship education, and business planning resources.
● Industry Introductions & In-Person Events — trade show activations, community meetups, and dedicated programming built to maximize networking power.
“We are incredibly proud to combine our strengths with Taylor Ferns and Ferns & Co.,” said Heidi Bandisch, Founder of Racership. “This partnership represents a mutual alignment of vision. By merging our digital technology platform and community infrastructure with Taylor's elite legal, business, and branding strategy, we are doubling our networking capability overnight. This collaboration creates a single, dedicated motorsport support hub designed to help racers and teams turn talent into commercial success.”
“Establishing Ferns & Co. was about creating long-term growth frameworks and meaningful professional connections across this sport,” said Taylor Ferns, Founder and Managing Member of Ferns & Co. “Aligning with Racership amplifies that exact mission for both of our organizations. Together, we are providing the strategic architecture, mentorship, and digital tools necessary to guide industry professionals from grassroots development straight through to major commercial partnerships.”
Registration details for the Racer Room mentorship series, along with the full educational workshop calendar, will be announced soon. For Racership members, this is what “getting in the room” was always supposed to lead to — not just access, but the tools to make the most of it.
Racership: it's your world, we're just building on it.