Built on Trust: Jeremy Lowder x Dan Olson Racing Products

A Racership Partnership Spotlight

July 20, 2026

Since 1969, Dan Olson Racing Products has been a name synonymous with winning — from Top Fuel drag boats to NHRA championship-winning dragsters, the Fresno-built brand has spent over five decades earning its reputation as one of the most trusted names in high-performance engine components. Now, that legacy is expanding into new territory: time attack, GRIDLIFE, and hill climb.

Enter Jeremy Lowder.

A Camaro ZL1 1LE driver with a growing résumé across NASA, Global Time Attack, Super Lap Battle, and the Broadmoor Pikes Peak International Hill Climb, Jeremy has built more than a following — he's built a community. He builds his own motors. He's surrounded by a circle of tuners and engine builders who trust his judgment before they trust a spec sheet. That circle is exactly who Dan Olson Racing Products has spent 50-plus years earning as customers.

Racership saw the match immediately.

This wasn't influencer marketing. This was two respected names — one a legacy manufacturer, one an emerging voice with real technical credibility — being introduced to each other by a platform that understood both audiences well enough to know they belonged together. Jeremy's respect in the paddock; Dan Olson's respect on the dyno. Put simply: it made sense.

The partnership runs deeper than logo placement. Jeremy and Dan Olson Racing Products are producing technical content built to serve both audiences — content that respects the intelligence of the tuner as much as the ambition of the weekend racer. And behind the scenes, Jeremy is in the early stages of designing products of his own, with Dan Olson Racing Products positioned as the manufacturer to bring them to life.

There's also a shared thread that goes beyond the shop floor. Dan Olson Racing Products has long stood behind those who serve — and Jeremy, a volunteer firefighter and veteran himself, carries that same commitment into every build.

For Racership, this partnership is proof of concept. It's what happens when a platform doesn't just connect a racer to a brand, but connects the right racer to the right brand — for reasons that go beyond follower counts. It's one of the strongest moves Racership has facilitated to date, and it's just getting started.

Racership: it's your world, we're just building on it.